GOODY’S | SMILE 20

Grounded in research that shows smiling can reduce pain by triggering endorphins, Smile 20 used an AI-powered smile filter to put real grins on runners’ faces. A massive digital screen at Mile 20 of the Knoxville Marathon projected live footage of runners with a virtual smile superimposed in real time—prompting contagious laughter, emotional lift, and a surprising jolt of energy when it was needed most.

EXECUTIVE PRODUCER

TIFFANY YIP